Childhood's Dream is a family-run business, started in 2008. Our aim is to provide an exciting shop to explore for children and adults alike, where you will find lots of fascinating toys.

We created Childhood's Dream with the aim of bringing high quality, high play value affordable toys to Winchester. Our strap line is "brilliant toys made to last" and to fulfil this we have gone out to find the best toys we can. Wooden Toys and other Traditional Toys are a key focus for us.

When choosing toys for our shop we look for good design, quality, play-value and sustainability. It is important to us that the toys we sell are really well made, and robust enough to withstand many years of play. We believe that the toys we offer are not easily found elsewhere, and that every time you visit you will find something new.

We have a large range of Plan and "I'm" toys. We stock Moulin Roty from France, Kathe Kruse and Haba from Germany, and Melissa and Doug from the USA. We have the highly regarded Quadrilla Marble runs, scooters and trikes, musical instruments, a wide range of both Usborne and Barefoot books, and lots of interesting dressing up clothes.

We also specialise in dolls, and aim to have plenty of different dolls and dolls clothes in stock for you to choose from.

You should not be short of choice as we aim to have around 3,000 toys and books in stock. If you can't visit our shop then why not browse our Online Shop for your Brilliant Toy Made to Last!

The toys in Childhood's Dream are all chosen with care - we hope that each item will be played with for many years to come. Why not visit our light and airy shop in Winchester's Southgate Street today!